Apply Now Our leadership
Experienced leadership. A personal approach.
From company building to specialty finance, our leadership brings complementary experience to the work we do for people awaiting the outcome of a legal claim.
01 / Leadership
Mark Berookim
Co-CEO & Co-Founder
Mark Berookim is a Los Angeles-based entrepreneur with more than two decades of experience building and scaling successful businesses. From an early age, Mark demonstrated strong business instincts, a drive to pursue new opportunities and follow through with consistent execution.
In 2000, Mark and his twin brother, Michael Berookim, co-founded a K-12 tutoring company from the ground up. Over time, their tutoring businesses grew into a large multi-state operation focused significantly on government-funded tutoring programs.
Following the conclusion of these government funded programs, Mark co-founded High Rise Financial and played a key role in building the company into a leading personal injury litigation finance company. His approach emphasizes responsiveness, consistency, and delivering an exceptional customer experience for plaintiffs, law firms, and medical providers.
At High Rise Financial, Mark oversees Underwriting, Human Resources, Intake & Processing, Compliance, Lien Management, and Sales. His leadership focuses on strengthening internal operations, developing high-performing teams, and supporting the company’s continued growth nationwide.
02 / Leadership
Michael Berookim
Co-CEO & Co-Founder
Michael Berookim has more than 25 years of experience in business and entrepreneurship and began his career by co-founding a K-12 tutoring company immediately after high school, which he helped grow into one of the country’s largest privately owned tutoring organizations.
Following the end of government funded tutoring program of No Child Left Behind, Michael co-founded High Rise Financial, which has grown into one of the leading personal injury litigation finance companies in the country. The company’s growth has been built over time through discipline, grit, thinking outside the box, and a strong focus on doing things the right way for plaintiffs, law firms, and medical providers.
At High Rise Financial, Michael oversees Accounting & Finance, Broker and Revenue Sharing relationships, Medical Coordinating and Funding, Bulk Medical Portfolios, and New Marketing Initiatives.
Michael was born and raised in Los Angeles, California, where he continues to reside. He is a graduate of UCLA, where he earned a Bachelor’s degree in History.
03 / Leadership
Eyal Ardity
Chief Financial Officer
Eyal Ardity joined High Rise Financial in 2026 as Chief Financial Officer, bringing more than 25 years of experience spanning public accounting, corporate finance, and executive leadership within the specialty finance industry. He oversees the company's financial strategy, accounting, and capital markets initiatives.
Prior to joining High Rise Financial, Eyal served as Chief Financial Officer and Board Member of Omni Healthcare, a portfolio company of Lovell Minnick Partners. Previously, he led the financial operations at J.G. Wentworth, where he played a key role in numerous asset-backed securitizations, equity and debt financing transactions, and corporate debt restructuring initiatives. His financial leadership contributed to the company's successful initial public offering in 2013.
Eyal began his career at PricewaterhouseCoopers LLP, where he spent more than nine years in the Assurance and Business Advisory Services practice. He advised public and private companies on external audits, initial public offerings, and private capital transactions.
A Certified Public Accountant in both Florida and Illinois, Eyal holds bachelor's and master's degrees in Accounting and International Business from Florida International University.
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